BOC Week 10 - Les Paul

It is June 9th and today is Les Paul's birthday. Do you know who THEE Les Paul is? Les Paul has changed this world with his creativity and originality through his songs as a musician, as well as a songwriter. He is known as the Father of electric guitars which made what we know today as Rock 'n' Roll. He experimented with overdubbing, delay effects, tape delay, phasing effects and multitrack recording. It was then where everyone had the attention on these new ideas and him as an artist. He has been with us since June 9, 1915 until August 12, 2009. Historically, music was evolved through him throughout the decades. I send my respects to Les Paul.

Google's page for today is a guitar in remembrance to Les Paul. You can record and play the virtual guitar. Here's my make of it!  http://goo.gl/doodle/QAuw

EOC Week 9: Creative Content

So far for my creative content I have come up with a bottle design. It'll look like it's sliced in the middle and moved over to the side.The reasoning for it is because for my Buzz Vodka it's the "disorienting thrill." The color of the bottle is going to be clear. But also because the color of the bottle will stand out against other bottles at the bar. I'm going to use Adobe Illustrator and/or Photoshop to create my design. If I have more time, I'm also thinking about doing a commercial to advertise my vodka. It won't be a a very long commercial, probably around 10-15 seconds.  The commercial will be someone trying to buy either a bottle or a cup of Buzz and as soon as they touch it, they get shocked and their hair will be electrified and then the person will smile.

EOC Week 9: Three Great Mission Statements

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction, Armstrong/Kotler printed page 39)


"It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment. Which in turn, will give you the most natural experience On the Rocks." I like Keri's Business Statement because the name literally explains exactly what the experience is going to be. I like that it's taking an environmental ground and that it makes it seem like it's so natural like water. "The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities." Grover's Business Statement is right to the point and is already upfront about letting you know that VERB is what you do and promoting sexually that it is a verb to do while drinking VERB vodka. "IN-SEASON Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your pallete.The complexity of the freshly distilled strawberries draw out and complements the flavors of whatever is mixed with. Add to that the distinctly clean finish of and absence of alcohol burn, and you have the most celebrated vodka cocktail experience IN-SEASON takes great pride in all the fine detail that comes with this product, aside from the freshness,and the uniqueness about the bottle packaging and presentation." I also liked Luis' Business Statement because it's advertising the "cool" factor and "what's in". I also like the fact that it says that you experience the non-burning of alcohol in your throat.

Implementation Evaluation Control

"Through implementation, the company turns the plans into actions." (Marketing: An Introduction, Armstrong/Kotler, page 39) Here at Buzz Vodka we will maintain close relationships with our bars and nightclubs (where the scene is taking place) through our networkers and our marketing teams. We believe we can take control of what people want as well as providing what we produce. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed."  (Marketing: An Introduction, Armstrong/Kotler, page 39)

Marketing Mix: Price

"Pricing may play an important role in helping to accomplish company objectives at many levels. A firm can set prices to attract new customers or to profitably retain existing ones. It can set prices low to prevent competition from entering the market or set prices at competitors’ levels to stabilize the market."(Marketing: An Introduction; Armstrong/Kotler; 9 Pricing Understanding and Capturing Customer ...; pg. 18 of 59) Based on the fact that our distribution is going to be strictly selective to only bars and nightclubs, our price range will not be cheap, but will not be super expensive either. We don't want people to think that cheap means it's not that good, and also on the contrary that if it's expensive, that noone will buy it. Therefore, our bottle price for Buzz Vodka will be $24.99. It's an affordable price for an exclusive experience to Buzz in and Buzz out. "For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices, and get the best deals. Instead, they may rely on certain cues that signal whether a price is high or low" (Marketing: An Introduction for Education Management Corporation, 10th Edition pg 292)

Marketing Mix: Distribution

"In some markets, the distribution system is complex and hard to penetrate, consisting of many layers and large numbers of intermediaries." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 325. The way the we are going to distribute Buzz Vodka is fairly exclusive. It's not going to be available at any store of convenience. We want to value the Buzz experience for certain occasions and locations. Buzz Vodka will only be available at bars, nightclubs, and party-type surroundings. We feel that Buzz is not for an everyday house party; it is to disorient your thrill of excitement with others, especially those you don't know so well. Have fun. You'll be looking forward to Buzz in and Buzz out. "Exclusive distribution also enhances the brand’s image and allows for higher markups.( Marketing: An introduction; Armstong/Kotler; 10 Marketing Channels Delivering Customer Value;page 25 of 50)"

Marketing Mix: Promotion

"Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 38 of 49) Our promotions for Buzz Vodka are going to be radio commercials, TV commercials, magazine ads and billboard ads. The key to all our promoting will be the our "disorienting thrill." On our TV commercials, once you touch the bottle, you get electrified, both literally and emotionally from anything that may worry you. Our goal is to make sure you Buzz in with us to Buzz out bad energy. "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, page 37)