EOC Week 9: Three Great Mission Statements

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction, Armstrong/Kotler printed page 39)


"It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment. Which in turn, will give you the most natural experience On the Rocks." I like Keri's Business Statement because the name literally explains exactly what the experience is going to be. I like that it's taking an environmental ground and that it makes it seem like it's so natural like water. "The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities." Grover's Business Statement is right to the point and is already upfront about letting you know that VERB is what you do and promoting sexually that it is a verb to do while drinking VERB vodka. "IN-SEASON Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your pallete.The complexity of the freshly distilled strawberries draw out and complements the flavors of whatever is mixed with. Add to that the distinctly clean finish of and absence of alcohol burn, and you have the most celebrated vodka cocktail experience IN-SEASON takes great pride in all the fine detail that comes with this product, aside from the freshness,and the uniqueness about the bottle packaging and presentation." I also liked Luis' Business Statement because it's advertising the "cool" factor and "what's in". I also like the fact that it says that you experience the non-burning of alcohol in your throat.