Implementation Evaluation Control

"Through implementation, the company turns the plans into actions." (Marketing: An Introduction, Armstrong/Kotler, page 39) Here at Buzz Vodka we will maintain close relationships with our bars and nightclubs (where the scene is taking place) through our networkers and our marketing teams. We believe we can take control of what people want as well as providing what we produce. "Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed."  (Marketing: An Introduction, Armstrong/Kotler, page 39)