Marketing Mix: Distribution

"In some markets, the distribution system is complex and hard to penetrate, consisting of many layers and large numbers of intermediaries." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 325. The way the we are going to distribute Buzz Vodka is fairly exclusive. It's not going to be available at any store of convenience. We want to value the Buzz experience for certain occasions and locations. Buzz Vodka will only be available at bars, nightclubs, and party-type surroundings. We feel that Buzz is not for an everyday house party; it is to disorient your thrill of excitement with others, especially those you don't know so well. Have fun. You'll be looking forward to Buzz in and Buzz out. "Exclusive distribution also enhances the brand’s image and allows for higher markups.( Marketing: An introduction; Armstong/Kotler; 10 Marketing Channels Delivering Customer Value;page 25 of 50)"