Marketing Mix: Promotion

"Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 38 of 49) Our promotions for Buzz Vodka are going to be radio commercials, TV commercials, magazine ads and billboard ads. The key to all our promoting will be the our "disorienting thrill." On our TV commercials, once you touch the bottle, you get electrified, both literally and emotionally from anything that may worry you. Our goal is to make sure you Buzz in with us to Buzz out bad energy. "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, page 37)