Business Mission Statement

" A mission statement is a statement of the organization's purpose-what it wants to accomplish in the larger environment. A clear mission statement acts as an "invisible hand" that guides people in the organization."(Marketing: An Introduction, Armstrong/Kotler, page 5) Here at Buzz Vodka we believe that sometimes you just need a little help to liven your mood. We know that life can be disorienting, but that's why Buzz Vodka is here to give you a "disorienting thrill" to stabilize your fun by Buzz-ing in. It's double your pleasure with the pre-added caffeine for a long-lasting, electrifying effect. Buzz in and Buzz out. "A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (Marketing: An Introduction, Armstrong/Kotler printed page 39)