EOC Week 5: Sony Sleuths - Marketing

Have you heard of Sony's big time news across the world? Sony has been hacked twice through the Playstation 3 stations. Their server has been down for weeks now. At first they didn't even bother to tell anyone that it was down and when they did, they didn't admit that personal and credit card information have been stolen as well. "Sony, in a letter to members of Congress released Wednesday, said the hacker or hackers deleted any traces of their attack, which is regarded as one of the biggest data breaches to date." How is Sony currently handling this? And what are they going to do to fix it? "Sony described in a letter to Congress the 'large-scale cyberattack' that pried loose personal informational on more than 100 million of it's online gaming accounts." How long can the people hold out on playing their games and interaction with the Playstation 3? If I were Sony, I would rebuild their system ENTIRELY with new codes and security systems so that it prevents this from happening again, twice. Besides rebuilding a whole new system, I think they need to build their trust and relationships with everyone again. By doing so, everything needs to be FREE. Games should be free unlimited, until further decided, so that people can have a reason to actually consider playing with an "unsafe" network again. Not only will Sony build their relationships back but now with people who didn't have a Playstation 3 before will consider buying one because these games are free. "Whether those who participated in the denial-of-services attacks were conspirators or whether they were simply duped into providing cover for a very clever thief, we may never know," Sony said. In conclusion, Sony needs to get their act together to revive their product and name and build their customer relationships both old and new.