Objectives

"Within individual business units, marketing designs strategiesfor reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." (Marketing: An Introduction, Armstrong/Kotler, page 17) The objective for Buzz Vodka is to have the utmost good time. It doesn't matter where you are and what your state of mind is; Buzz Vodka will give you the "disorienting thrill." Your current surroundings will seem enjoyable nomatter at all times! It will make you overcome your fears, electrifying you with self control. "These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value." - Marketing: An Introduction; Armstrong/Kotler pg 19