"Product is Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. "Marketing: An Introduction for Education Management Corporation, 10th Edition pg. 208. Buzz Vodka is made from 100% hand cut, three-strand wheat, and distilled six times. Only water from the natural aquifers in the Netherlands mixes it for the distillation process. After distilled, it's then blended with our unique caffeine and guarana formula. These processes ensure no additional flavors, sugar, or carbohydrates. Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort." (Marketing: An Introduction, Armstrong/Kotler, page 8) Buzz Vodka is 80-proof (40% Alcohol by volume).
"A consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price, and style... Shopping products marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts." (Marketing: An Introduction, Armstrong/Kotler, page 211)
No comments:
Post a Comment