SWOT Analysis

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."(Marketing: An Introduction; Armstrong/Kotler; 2 Company and Marketing Strategy Partnering to ... pg. 31) SWOT Analysis is a useful marketing technique for understanding the companies or brands Strengths and Weaknesses, and for identifying both the Opportunities open to you, and the Threats you face as a business. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly."(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 57) The Strength for Buzz Vodka is that it will let you feel completely free from anything that is bringing you down. It'll energize you and will make you feel alive. The weakness is that the caffeinated part is not that healthiest but energy drinks sell very well on an everyday basis, so in a way, even though it's our weakness, it doesn't mean it's not going to sell. "Managing the marketing function begins with a complete analysis of the company’s situation." (Marketing: An Introduction, Armstrong/Kotler, page 34)