Target Market Strategy

A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels."(2 Company and Marketing Strategy Partnering to ... ; Marketing: An Introduction; Armstrong/Kotler; pg 33). For Buzz Vodka, our target audience is both male and females and of ages from 21-45. More particularly targeting the younger crowd because we know that the youth look for excitement and to have a good time. The journey and experience of the "disorienting thrill" does just that. "After a company has defined market segments, it can enter one or many of these segments. Market targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time" (Marketing: An Introduction; Armstrong/Kotler pg 50).